01 / VISUAL COMMUNICATION & CREATIVE DIRECTION · PRESENT

Building a Global Publishing System

Hridaya Yoga is an international organisation offering meditation retreats, yoga teacher training and educational programmes across Europe and the Americas.

Since July 2025, I have led the continued development of Hridaya Yoga’s global publishing system. Building on an established visual foundation, I oversee multilingual editorial design, visual assets and educational resources, ensuring consistency while evolving the system to support new publications, programmes and international teams across California, Chicago, Mexico City, Tepoztlán, Mazunte and Portugal.

THE CHALLENGE
Hridaya’s communications are created across several international centres, languages and formats, by different teams and contributors. The challenge was to create enough structure and consistency for the organisation to communicate as one global brand, while preserving the warmth, humanity and contemplative quality at its heart.

MY ROLE
Art direction · Editorial design · Brand stewardship · Communication systems