ROSA SANTANA
Senior Graphic Designer
Editorial Design · Visual Identity · Communication Systems
Designing visual systems that bring clarity to complex communication.
Over the past decade I’ve worked across Australasia, Europe and Central America, helping organisations transform complexity into clear, enduring design systems.
Based in Wellington, New Zealand · Available for selected projects
01 / HRIDAYA YOGA
Global Publishing Systems
Visual curriculum maps, multi-language layout blueprints, and core brand architecture for a global yoga and meditation community.
02 / TAG
Agency Design & Brand Communication
Independent creative execution, regional agency accounts, and visual storytelling frameworks for environmental conservation.
03 / COMMON LEDGER
Information Architecture
Re-architecting complex financial information into intuitive digital products, interfaces and communication systems.
04 / FULP
Brand Identity & Editorial Design
Developed a complete visual identity and editorial system, creating a cohesive brand language across print and publication touchpoints.
I design editorial systems, visual identities and information architecture that bring clarity to complex communication.
Over the past decade I’ve collaborated with publishers, agencies and purpose-driven organisations across New Zealand and internationally.
After a year living in India, I’m returning to Wellington while continuing remote work for Hridaya Yoga and reconnecting with the local creative community.
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