ROSA SANTANA

Senior Graphic Designer
Editorial Design · Visual Identity · Communication Systems

Designing visual systems that bring clarity to complex communication.

Over the past decade I’ve worked across Australasia, Europe and Central America, helping organisations transform complexity into clear, enduring design systems.

Based in Wellington, New Zealand · Available for selected projects

01 / HRIDAYA YOGA

Global Publishing Systems

Designing clear, consistent visual systems across multilingual publications, educational materials and global communications.

 

02 / TAG

AGENCY DESIGN & BRAND COMMUNICATION

Senior design work across brand, campaign, digital and print projects for a range of Wellington and New Zealand clients.

03 / COMMON LEDGER

Information Architecture

Translating complex accounting processes and product information into clear, accessible digital interfaces and visual communication.

04 / FULP

Brand Identity & Editorial Design

Developing a complete visual identity system and applying it across publications, communications and everyday brand touchpoints.

Visual Explorations

An unhurried archive of sight and study. Medium-format film photography, environmental textures, and raw sketches recorded simply to remember how to look.

I design editorial systems, visual identities and information architecture that bring clarity to complex communication.

Over the past decade I’ve collaborated with publishers, agencies and purpose-driven organisations across New Zealand and internationally.

After a year living in India, I’m returning to Wellington while continuing remote work for Hridaya Yoga and reconnecting with the local creative community.

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