02 / INTEGRATED LAYOUTS & STRATEGIC COMMUNICATIONS · 2018

Clear, considered design across brands, campaigns and communication platforms.

As a Senior Graphic Designer at TAG The Agency in Wellington, I worked across a broad mix of advertising, brand, digital and print projects for New Zealand organisations and businesses.

Working across different clients and formats taught me to move comfortably between ideas and execution, while keeping each brand consistent and each message clear. Whether developing a campaign, refining a visual identity or bringing structure to an editorial layout, my approach remained the same: understand what needs to be communicated, simplify where possible, and give every detail a reason to be there.