04 / VISUAL IDENTITY SYSTEM

Building a coherent identity for an evolving university foundation.

Fundación Universitaria de Las Palmas needed its visual identity to reflect a broader strategic change in the organisation. The existing identity lacked an integrated system capable of creating consistency across its different communications and applications.

The work developed a new visual identity system around a clear set of principles, establishing the visual identifier, typography, colour palette, photographic direction and guidelines for their consistent use.

The system was designed to work across everyday organisational communications, from stationery and presentations to email signatures and other applications, giving FULP a shared visual language that could remain coherent across formats.